I directed and produced the below commercial spots for Olsenboye, Mary-Kate and Ashley Olsen's new clothing line for JC Penney. The music was produced for the project with vocals by Julia Tepper.

In addition, I'm also a co-creative director of the web/print/broadcast campaign. Stay tuned--more content to come.

BROADCAST
The following commercial spot made its premier during the 2010 Academy Awards.




WEB
These spots were launched on the brand's homepage, Olsenboye.com.








olsenboye commercial song nathalie love tracy antonopoulos lola kirke