I directed and produced the below commercial spots for Olsenboye, Mary-Kate and Ashley Olsen's new clothing line for JC Penney. The project was also produced by Up the River Films, and original music was recorded for the project with vocals by Julia Tepper.


BROADCAST
The following commercial spot made its premier during the 2010 Academy Awards.




WEB
These spots were launched on the brand's homepage, Olsenboye.com, and use interactive video hotspots for clickable product during viewing.















olsenboye commercial song nathalie love tracy antonopoulos lola kirke